As part of my self care goals for this year, I thought it would be a good idea to download an app that promised to deliver daily short meditations, mindfulness techniques, and gentle reminders to relax and breathe. It sounded like something anybody (me) could use right now as we stare down vaccine lineups, possible third waves, and did I hear somebody say election?

The app was free. I thought it would be fun.

Inhale, exhale, download.

The first few days were interesting. I opened up every reminder I received. I read the little feel good stories. I did my little breathing exercises. Each morning there was a wake-up notification that I dutifully opened. I played along.

And then the whole thing became increasingly annoying.

The app was free, yes. But it turns out the purpose of the free portion was to provide a platform to advertise for the really good stuff, accessible only via monthly subscription. Apparently I would be able to meditate even better if I were only willing to pay a monthly fee.

Perhaps I was expecting too much for free. App developers need to make money like everybody else. That said, for an app designed to offer relaxation it was a very aggressive marketing strategy. 

Inhale, delete. Exhale, feel better.

Stay safe everyone.

Anne Milne is an every Sunday blogger.  Facebook or Twitter.