An ‘elevator pitch’ is a carefully crafted speech that sales people design specifically to inflate curiosity and inspire business. When someone asks me, “What is your blog about?”, I should have a ready-made answer. Alas, I do not.

Although I talk often about creativity and inspiration, the blog is about my experiences and observations. Seth Godin, in his blog, recommended using Wordclouds.com to identify common themes in any text, speech, or story. The image pictured here is the word cloud created from Contentment is for Cow’s ten most recent posts.

I like it. It’s full of my favourite words. It confirms for me that I do not want to restrict my topic choices to a specific theme. I like ranging all over from personal stories to creativity, to writing, dating, family, health, and of course, my opinions. (There’s no escaping those.)

The WordPress stats pages tell me that the most popular posts are those with the most personal content, such as the cancer series, or my online dating ventures. If I had to pick a theme beyond creativity I seem to frequently write about relationships.

My elevator pitch so far? “I explore how our lives are enriched through creativity and positive relationships”.

Needs a bit of work, yes.

Next week’s post will be the last before I take my summer hiatus. This time of year I always worry that I won’t get enough of summer; there won’t be enough swimming, barbecues, picnics, or warm nights on a patio. And then, every year, by the end of September I look back over the summer and feel satisfied with how much I took in.

Keep your joy.

Anne Milne is an every Sunday blogger, unless it’s a holiday weekend. Or summertime. Facebook or email.